Plenty of brands and companies have top of mind awareness. Think about Coca-Cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?
You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.
Ideally every potential customer in your area thinks of you when they think of the product or service you sell and/or the problem you solve. So let’s talk about how to make that happen:
I know a guy named Arnold and he told me this story.
He had his own real estate firm, and did pretty well. In fact, he did so well that he was invited to participate in a contest to determine who was the best real estate agent in his country!
It was a big event and he was supposed to do a pitch in front of a live audience of about 500 peers. The pitch and the subject would determine who would be the grand prize winner.
Spoiler alert: he absolutely nailed that speech, won the contest, demolished the competition.
How?
By introducing the concept of a CTA.
CTA stands for Call To Action. And it’s the best way, by far, to build that coveted top of mind awareness.
Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.
How would you get the word out about your business?
Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.
Maybe you’d do all of the above. That’d be a great start.
Now add a CTA to that and everything gets supercharged.
Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.
Something that gives them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.
Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it. You build a list, a herd of people interested in whatever you’re selling. You’re building marketing equity for both today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
Talk soon,
Adir
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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