How Squadron Performance & Wellbeing Started From Day 1

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Squadron Performance & Wellbeing
Gym
Website Development
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How Squadron Performance & Wellbeing Started From Day 1

The Challenge: The Countdown Was On For Opening Day

Steve came to us four weeks before his gym was set to open—no website, but plenty of members ready to sign up. The pressure was on.

The website had to be live before opening day, and it needed to:
➝ Match the brand’s colours, fonts, and style.
➝ Clearly explain the gym’s services.
➝ Integrate GymMaster so members could book classes and manage memberships.

With a tight deadline and a lot to get done, there was no room for delays.

The Game Plan: Build, Integrate, Launch (Fast!)

We jumped in right away, working closely with Steve to:

➝ Plan the website layout – Making sure the navigation was smooth and made sense for gym members.
➝ Understand the mission – We didn’t just build a site. We did multiple Q&A sessions to get inside Steve’s head and understand why Squadron was created in the first place.
➝ Integrate GymMaster – The booking system needed to work seamlessly. That meant setting it up, embedding the widgets, and tweaking them because… well, they looked terrible out of the box.
➝ Write the content from scratch – Steve gave us bullet points, we turned them into clear, engaging copy that reflected the gym’s vision.
➝ Launch on time – Not only did we hit the deadline, but we got it live ahead of schedule.

The Results: A Fully Operational Website on Day 1

➝ GymMaster fully integrated and styled to look like part of the site.
➝ Clear, well-structured pages that showcase the gym’s services.
➝ A site that matches the brand and speaks to the gym’s community.
➝ Launched before the deadline.

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