How EvolveCyber Rebranded And Built A New Website

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EvolveCyber
Cyber Security Consultant
Website Development
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How EvolveCyber Rebranded And Built A New Website

The Challenge: A Website That Didn’t Fit the Vision

Liam came to us with a laundry list of frustrations about his website.

➝ He wasn’t happy with the design—it didn’t look or feel how he wanted.
➝ The original build process was painful, and the end result didn’t meet his expectations.
➝ The site had decent SEO performance, but it wasn’t structured well for growth.
➝ He was rebranding from EvolveCloud to EvolveCyber, which meant a complete business shift with new services:

  • Penetration Testing
  • Cyber Assessments
  • Cyber Compliance

➝ He wanted a blog to start posting useful articles.
➝ He wanted a modern, clean, and professional website that actually felt right.
➝ Oh, and he was done with Squarespace—he needed a better platform to support his business.

Initially, we considered redesigning the existing site and cutting over the domain, but with all the structural changes needed, that just wasn’t the best move.

The Game Plan: A New Site, A New Brand, A New Experience

After discussing his options, we decided the best approach was to start fresh with a brand-new site.

Here’s how we tackled it:

➝ Migrated and optimised content – We took what worked from the old site, rewrote what didn’t, and created brand-new content for the new services.
➝ Preserved SEO value – We carefully structured 301 redirects and content mapping to make sure the transition didn’t hurt his rankings.
➝ Moved to Webflow – Liam already liked Webflow (he had a friend who worked there), and since we use it for our own site, this was an easy decision.
➝ Collaborative approach – Liam handled content writing while we took care of design, structure, and functionality to ensure everything worked seamlessly.
➝ Focused on details – Over five months, we refined the style, theme, colors, flow, navigation, and imagery to make sure everything felt on-brand.
➝ Integrated with his CRM – All website forms now sync automatically, ensuring smooth lead capture and follow-up.

The Results: A Website That Feels Right

➝ A fresh, modern design that aligns with the new EvolveCyber brand.
➝ SEO-friendly structure to maintain and improve search rankings.
➝ A scalable platform (Webflow) that’s easy to manage and update.
➝ All new services featured with clear, compelling content.
➝ Automated lead capture through CRM integration.

Thinking About a Website Redesign?

If your website is outdated, hard to update, or just plain frustrating, let’s fix that.

Check out how we develop websites by clicking here, or fill out the form below and we'll be in touch.

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